JONES LAW GROUPYour Lawyers for Life! Personal Injury Law Firm in St. Petersburg


By: Heath C. Murphy + – Personal Injury I write a lot about the drivers of cars not paying proper attention to motorcycles and the inability of drivers to “see” motorcycles. However, motorists are not the only ones who utilize bad habits when navigating the roads and highways. Though target fixation is common among motorists […]
Call our personal injury law office directly at (727) 512-9847
Find out today! At Jones Law Group in St. Petersburg, FL, we would like to hear from you. Contact us for a free personal injury case consultation.
Or call our personal injury law office at (727) 512-9847
Get educated on the Florida's personal injury laws and more.
By: Heath C. Murphy + – Personal Injury
I write a lot about the drivers of cars not paying proper attention to motorcycles and the inability of drivers to “see” motorcycles. However, motorists are not the only ones who utilize bad habits when navigating the roads and highways. Though target fixation is common among motorists it is much more dangerous for bikers. In this article, I will explain the phenomenon of target fixation and how to avoid falling victim to target fixation.
What is Target Fixation?
Target fixation is a term that was originally coined in World War II. Pilots that flew bombers on runs had a habit of actually crashing into their targets. It was discovered that the pilots were staring at their target rather than where they wanted to fly their plane. Once they addressed this issue in training, it was discovered that the frequency with which the pilots would crash into the target was significantly reduced.
Likewise, when riding a motorcycle it is a common occurrence to focus on areas that the biker is trying to avoid.
There are a variety of circumstances which can cause a rider to be fixated on a target that he/she is trying to avoid. Some examples of situations in which target fixation can contribute to a motorcycle accident include:
1. When entering a curve or corner is common for riders to keep their eyes focused straight ahead rather than following the curve and looking for a point in which they will exit the curve.
2. Objects in the road will naturally draw the rider’s eyes to the object and in some instances cause the rider to become fixated and unable to avoid the collision.
3. Cars or other objects located on the side of the road will cause riders to become fixated and actually collide with the car or object.
4. Potholes are, many times, actually struck because the rider becomes fixated on the pothole.
5. Animals crossing in front of a rider will also be struck when the rider becomes fixated.
6. In many cases, a rider may be attempting to maintain control of the motorcycle and avoid an accident, when he/she becomes focused on objects to near the motorcycle. Even when making split second adjustments, it is important not to become focused on where the motorcycle may end up, but instead to focus on where the rider would like it to go.
This is easier said than done. The only way to avoid this phenomenon is to train your brain. You can practice by focusing on something on the road and then finding a path away from the object. As you approach dangers, consciously look for a path that avoids the pothole or other danger. The more you practice the more it will become automatic and less likely you are to fall victim to target fixation.
Unfortunately, the results of a motorcycle accident can be devastating and include:
1. Death;
2. Traumatic brain injury and/or concussions;
3. Spinal cord damage and/or paralysis;
4. Disfigurement;
5. Fractured or broken bones;
6. Nerve damage and/or biker arm;
7. Lacerations, contusions and road rash; and
8. Neck and back injuries.
Have you or a loved one been injured in a motorcycle accident? Contact an experienced St. Petersburg motorcycle accident attorney at Jones Law Group today. When you contact our office we will immediately set an appointment where you will meet your attorney and be provided with his/her personal contact information. If you do not have transportation or you cannot drive, your attorney will travel to meet you and discuss your case with you.
If you or a loved one has been injured in a motorcycle accident caused by the negligence of another, you should immediately call an experienced personal injury attorney in St. Petersburg at Jones Law Group at (727) 571-1333 during regular business hours or (727) 753-8657 on weekends or after regular business hours. We will evaluate your case for free and you will never pay us a dime unless we recover compensation for your injuries.
Jones Law Group
5622 Central Avenue
St. Pete, FL 33707
References:
Tens of thousands of motorcycle accidents take place in the U.S. every year. When riders are severely hurt, they often panic because their medical bills just keep piling up. Since they can’t work, they have no idea how they’ll make it financially. This is why one of the most important things anyone can do after […]
Summary: A traumatic brain injury can be one of the worst injuries anyone can experience, potentially altering a victim’s life forever. About 2.5 million people suffer one each year, with 80,000 victims suffering permanent debilitation. There are many causes of traumatic brain injuries. We outline five of the most common below. If someone else’s negligence […]
Florida truck accidents caused by falling cargo can inflict catastrophic injuries and lead to multi-car pile-ups as drivers try to avoid collisions. Summary When cargo falls off of a semi-truck, it can directly hit other motorists or force them to swerve out of the way, which can lead to collisions. Additionally, the truck driver may […]
You may be entitled to compensation if a private homeowner’s negligence caused your slip-and-fall accident. Summary When visiting another person’s home, you expect the homeowner to upkeep their house so that no walking hazards can lead to a slip-and-fall accident. However, that is not always the case. Unfortunately, a private property homeowner’s negligence can lead […]
By: Heath C. Murphy + – Personal Injury There is no hard fast rule for what clothing should be worn when riding a motorcycle. It is certainly not against the law to ride with no helmet, no shirt, board shorts and flip flops. Just because it’s not against the law does not mean it is […]
When some people hear the term “road rash,” their first inclination is to assume this is a relatively minor injury. But any motorcyclist who’s ever had road rash due to an accident knows it’s anything but. Road rash can be excruciating, leading to potentially dangerous complications. The attorneys with the Jones Law Group can help […]
Speak with us before time runs out! In Florida, you have a limited window to file a personal injury case, so speak to an Attorney today.
Call our personal injury law office directly at (727) 512-9847
Jones Law Group is a dedicated personal injury lawyer in St. Petersburg, FL, serving the Tampa Bay area since 2006. Our experienced attorneys specialize in car accidents, slip and fall cases, employment law disputes, construction law issues, and overtime wage claims, fighting for maximum compensation on a contingency fee basis. Contact us for a free consultation to discuss your case.
Call our personal injury law office at (727) 512-9847
© Copyright 2006–2025 Jones Law Group Attorneys at Law. All rights reserved. Privacy Policy Terms of Use
Attorney Advertising.
The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship. Past results do not guarantee similar outcomes.
Are you injured or wronged and interested in a consultation? Fill out the form for a free consultation with us.